The market is mainly driven by the increasing population and increasing consumer preferences for healthy foods. Majority of market is located in the US and European countries; however developing economies are expected to witness higher growth in the coming years.
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The growth in this segment is largely dependent on the consumer preferences. Special emphasis on healthy living has led the market players to introduce new products, which suits all age group and lifestyles. International players are also focusing on reformulating their products by replacing harmful hydrogenated fats and oils by healthier ingredients, such as probiotics and super-fruits.
Some of the major challenges faced by the market includes rising commodity and energy prices and concerns regarding gluten and acrylamide content. Also, the movement of market towards maturity in the developed countries is a big concern for the market players. In the developing economies, the breakfast cereal products face serious challenge from local customs, such as consumption of congee in China.
Some of the major companies operating in the market are General Mills, PepsiCo, Kellogg, and Ralcorp. Supermarkets and hypermarkets have also been developing their own brands. However, these brands are yet to pose any serious threat to the established brands.
This research report analyzes this market depending on its market segments, major geographies, and current market trends.
Geographies analyzed under this research report include
- North America
- Asia Pacific
- Rest of the World
This report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.
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